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CASE STUDY # 8: PR Professional

Problem:  A PR Professional needs a tool to facilitate communication with his client base of 20 separate organizations, each of which has different needs.

Solution:  The PR Professional can create a PR Safe account to more easily manage the communications and PR needs of each individual client.  Each client sends a request to the PR professional to manage their news and PR.  Once a request is received and accepted the PR Professional can log into the client’s account and manage PR for them.  While logged in, the PR professional can respond to requests for information from a company, send press releases on behalf of each client and update/monitor each client’s business profile, including events, press kits, photos and other information available to consumers and/ MediaPro members.