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CASE STUDY # 5: Publishing / Media Company

Problem:  Global Publishing is a media company in Ontario, Canada.  They constantly receive requests from individuals and companies who want their editorial staff to cover their press release or other news.  They have an administrator who tasked with fielding all of the inquiries and routing ones from familiar senders, or those on an approved list, to the firm’s writers.  The publishing company wants to receive useful news to forward to their reporters and editors, but they don't want to waste hours sorting through thousands of off target emails everyday from random senders.

Solution: Global Publishing can create a profile on our industry-specific networks to ensure they will only receive relevant news from other PRSafe members.  They will have the option to accept or deny requests to receive news from certain senders and can quickly research those seeking to submit news.  Global Publishing can subscribe to RSS feeds and news alerts through our network and receive daily updates on topics of interest as news is submitted.  They can also promote their own news by submitting news directly to their profile and adding a NewsBox to their Media Site.