Problem: All-pro Solutions is based in Albany, New York. They don't have a Web Site because they are too busy building their company. They want a low cost option for getting on the Web, but don't want to pay thousands of dollars to build and manage a Web Site. They also don't have the money to hire a PR professional to promote their company, but they know they need targeted PR to generate exposure among specific audiences.
Solution: All-pro Solutions can create a PRSafe profile, add their business information and send invitations to their clients to subscribe to their profile RSS feed. Every time they update their profile, their client receives an RSS snippet with any updates All-pro Solutions has made. Finally, the company is able to establish a dependable online communications channel without worrying about their news getting caught in Spam Filters or being overlooked in a pile of e-mail advertisements. They receive immediate exposure with key members of the media who follow their industry or geographic area, and develop relationships with the journalist who cover their industry.